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Foursquare Part I - The Basics on Points, Badges & Mayorships
This article focuses on learning the basics of Foursquare, how to get set up, use it, and why. I finally decided to get serious about Foursquare. Before I can understand how to use it for B2B...
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@SAPCIO: Oliver Bussmann's 4 Phase Approach to CIO Success in Social Media
After catching bits of a conversation on Twitter and getting curious, Michael Krigsman was so kind to forward me his article in CIO Journal titled: Social Media for the Innovative CIO, featuring SAP...
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5 Steps to Manage your Twitter Community with Commun.It
Here another good tool that adds a lot of value in understanding your Twitter following, followers, your relationships with them and let's you manage all of it. One Twitter handle is free, more come...
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@MarketingCampSV Part 1: What is an Unconference?
MarketingCamp Silicon Valley is an Unconference for marketing professionals in Silicon Valley to share, learn, develop "togetherness", and hopefully innovate around marketing. http://bit.ly/Regpage...
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COMING SOON: 42 Rules for B2B Social Media Marketing
"Social marketing advice today is predominantly geared to B2C organizations which are fundamentally different from the B2B world. Yet, we know that business-to-business commerce and interactions can...
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Blog It Forward - Natascha Thomson
I am honored to be part of the blog it forward chain via Audrey Stevenson, Tom Cenens and Tridip Chakraborthy. Three people who embody the best of SCN and I am proud to call friends beyond...
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Survey: Social Media Webinar Topics
For my upcoming social media webinar series, I'd like to get your input on what topics you would be most interested in. Use the comment section below or simply click on the short survey here. The...
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Using Social Media for Grassroots Activism
Jeff4Justice and Social Media The story began with a blog that Jeff 4 Justice wrote to raise funds for his podcast show. I saw it in one of my social media newsletters and was intrigued. Jeff...
View ArticleRecording & Slides: Separating Social Media Fact from Fiction
Please find the slides and recording from the webinar Social Media Marketing: Separating Fact from Fiction below: Learn proven applications of social media in marketing that bring results.Hear...
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Foursquare Part II: Using Foursquare at Live Events (Or Not?)
Should we use Foursquare for MarketingCamp Silicon Valley? This is the question I was aiming to answer with this blog in October 2012. It chronicles my research journey and findings. Let's go....
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Foursquare/FB Part III: Location-Based Services for #MCSV
In my last blog, Foursquare Part II: Using Foursquare at Live Events (Or Not?), I explored the suitability of Foursquare for MarketingCamp Silicon Valley and came to the conclusion that Facebook was...
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Social Media Has Changed the Marketing Game. Have You Changed Yours?
Monday December 17, 201211:00 am-12:00 pm PT / 2:00 pm - 3:00 pm ET In this live webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how...
View ArticleIs B2B Social Media Marketing Behind B2C?
The PerceptionThere seems to be a general perception that social media is better suited for B2C versus B2B marketing. This view is supported by a general lack of easily accessible social media success...
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The Essential Social Media New Year's Check List
Happy 2013! Save yourself from (potentially a whole lot of) trouble and streamline your online activity by following the three essential steps below. You really can't afford not to. 1.Change your...
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Register Now - Webinar: Social Media has Changed the Game for Marketing...
What? Webinar: Social media has changed the game for marketing professionals. Have you changed yours? The authors of 42 Rules for B2B Social Media Marketing will present:Three hot social media treands...
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